identity project

I decided to analysis a couple of logos that I found in a book called ‘Japanese Graphics Now!’ by ED. Gisela Kozak & Julius Wiedemann. I chose to look at Japanese logos because I wanted to see if the logo itself could tell me what the company is and what they are trying to promote. I chose these particular three because I thought I might have an idea about what the company might be, I managed to guess one of three correctly.