identity project

At first I thought this was a logo for an airline. I think this is firstly because of the angle and shape of the image. The shape almost resembles the tail of a passenger plane, the angle adds to this resemblance along with giving the impression of motion. The colour blue is used; this colour is used in other airline logos such as ‘British Airways’. According to colour theory blue is a retiring colour and conveys feelings of restfulness and passivity. It is thought to be a colour of loyalty, confidence and wisdom. All these colour connotations could be consistent with what an airline might want to promote. It is difficult to comment on the typography here as it is in an alphabet other than English but I guess the clean cut, structured way about it gives the impression of reliability and professionalism.

The logo is not for an airline however; it’s actually for a pharmaceutical company. The effectiveness of this logo to convey the company isn’t necessarily lost of course as its Japanese therefore could hold a different meaning to people of a different cultural background. This is important to take into consideration with a logo that may have application in different cultures.