identity project

I’m thinking this one could be for something like an architect. The image almost looks like some blue prints for a building and in the shape of a building itself. I think the length of the shape is powerful and as it looks like a tall building it almost tries to demand the same respect. It seems detailed and accurate with the use of fine white, straight lines. All the qualities that you would want from an architect. Black is the only colour used which is powerful but elegant at the same time. The typography hints at something oriental although I’m not sure whether it’s the font or just how the text is positioned in relation to the image. But this of course is a Japanese design so that could be the reason for this. Apart from that the letters are tall like the image and clean cut without any curves, which is in line with the look and connotations of the image.

It’s actually the logo for a bar and restaurant so I was well off the mark. I don’t think it represents a bar and restaurant quite as well but now that I know it does remind me of some restaurant signs that I vaguely remember.