identity project

I've chosen to start my research with corporate identity, mainly because of the amount of thought and design that goes into a companies identity. All the visual elements that identify a company to its customers are througly considered and they can communicate very different messages.

Take a companies logo for instance, every aspect requires thought, the size, shape, colours, typography & overall image need to represent what the company is about.

I'm going to look at some information on logo design to see what it throws up.